AI Insights · Timothy · July 2023
Top 5 Fashion Games on iOS in Australia Q2 2023
A look into the performance of the top 5 fashion games on iOS in Australia during Q2 2023, including weekly downloads, revenue, and active users.
In the second quarter of 2023, the top 5 fashion games on iOS in Australia showcased varied performance metrics. Here's a detailed look at their weekly downloads, revenue, and active user trends, based on data from Sensor Tower.
Project Makeover experienced fluctuations in weekly revenue, peaking at around $50K in mid-April and maintaining a range between $39K and $50K throughout the quarter. Weekly downloads saw a downward trend initially but rebounded towards the end of the quarter, reaching approximately 7.5K in the last week of June. Active users remained relatively stable, hovering around 48K to 50K.
Makeover Studio: Makeup Games had a consistent weekly revenue, around $1K to $1.5K, with a slight dip to $876 by the end of June. Downloads showed a sharp decline from over 9K in mid-April to around 3.8K by the end of June. Active users followed a similar trend, decreasing from over 72K to approximately 56K.
Merge Studio: Fashion Makeover maintained a steady weekly revenue, peaking at $2.4K in early April and dropping to $1.4K by the end of June. Weekly downloads saw a significant drop from over 6.6K in mid-April to around 1.3K by the end of June. Active users showed a slight decline from 17.3K to around 13.9K during the same period.
Makeup Stylist -DIY Salon game had minimal revenue, with peaks at $119 in late June. Downloads remained relatively stable, fluctuating between 2.8K and 4.4K. Active users also showed stability, ranging from 24.8K to 27.2K throughout the quarter.
DIY Paper Doll did not generate any revenue during this period. Weekly downloads started at around 4.7K and dropped to approximately 1.5K by the end of June. Active users saw a decline from 8.8K in early April to around 4.9K by the end of June.
For more insights and detailed analysis, visit Sensor Tower.
